Letter From Our Founder
“Beauty is in the eye of the beholder” an ancient proverb when explained literally means the perception of beauty is subjective and cannot be judged objectively. What I find strikingly beautiful may not hold any appeal to another. What if this unwritten law was challenged and I told you that beauty should be in the eye of the presenter instead? And what can be more beautiful than expressing your love for another human being by presenting them with a hand crafted, exquisite bouquet of an eternal symbol of love…. Roses!
My story began shortly after graduating from The University of North Texas with a degree in Electrical Engineering. Right after graduation I was poised to take on the world and somewhere along the way I decided that I wanted to spend my time roaming the most vibrant parts of the world living a life led by my love of travel and inspired by the wanderlust in my heart.
When I first set out on my journey I did not know the amount of beauty that I would find in the most minuscule details even in the most improbable places. Immediately, I felt the need to pick up a camera and capture each moment as I saw them through my viewfinder. As luck would have it, I was asked to photograph this rose by a friend of mine. Instantly I noticed that these roses were unlike anything I have ever seen, touched or smelled before. This O’ so familiar flower had this strange oddity surrounding its persona, each petal looked like they have been meticulously crafted from the colors of the rainbow. Each blossom had the bounce and vigor of a newly born baby. Each rose had the rigidity that seemed to withstand the test of time. I knew then, this was no ordinary rose. What I was presented with was a rose that was born in the high altitudes of Ecuador under the most pristine condition and freshly cut at its peak! Afterwards, the roses go through an extensive curation process which preserves them for lasting beauty and elegance that is anything short of inspiring.
I have been blessed to call Dallas Texas my home for 25+ years and I absolutely adore this city. The rich and vibrant tapestry of different cultures, food, people, outdoor activity, nightlife, museums are a testament to why people describe TX as the lone star state and it’s a country of its own. As a result, I want to present something new and beautiful to my beloved city and its people… so I decided to embark on this journey to import only the finest luxury quality roses from Ecuador. I want to specialize in fully customized order of preserved roses and deliver them to your doorstep in a picturesque bouquet of floral arrangement enclosed in artesian Persian styled keepsake box.
Operating with exuberance,
Founder and president
Max Majumder
Our Mission
We are dedicated to delivering the most exquisite real roses that have been preserved to maintain its beautiful aesthetic pleasure for up to a year or longer when cared for properly. Each rose will be hand picked based on your requirement and carefully selected by our skilled craftsman before arranging them in our luxurious keepsake box. We want to maintain the romantic tradition of giving a rose to a loved one but put a modern twist to it by adding vibrancy of color and touch of art in every bouquet. Our top priority is to meet and exceed our customer’s expectation by providing personalized service, unique formation and on-time delivery.
Our Vision
We want to be the first and exclusive eternal rose dealer in the North Texas region by offering a diverse range of colors and presentation combination. We want to capture the spectacular beauty of an Ecuadorian Rose and present it to you in a lasting artisan crafted luxury box. Touch of art and lots of love will go into producing each one of our elegant bouquets of flowers. We want to specialize in only supplying the best quality roses that will an entire year. We want to insure that your life’s moments become more memorable because of our roses and our arrangements will create an everlasting impression for the gift giver and the gift receiver.
Science Behind the Eternal Roses
Preserving each rose takes a lot of work. Luckily we were able to partner with local growers from Ecuador where we were allowed to employ the proprietary method of preservation. The lush roses have to be harvested at the perfect cut stage and treated with a solution of glycerin. Naturally occurring non-toxic bleach is then used along with alcohol to remove any moisture and color pigmentation from the flowers. Next, each rose is dehydrated and natural oils are used to treat the petal. A non-toxic and non-allergenic wax formula is added to restore the structural integrity. Finally after a carefully vetting process only the top quality roses make it to the dyeing solution where they soak up the colors as vivid as your imagination. Ranging from traditional red and yellow to more playful rainbow and even dipped it metallic gold and silver bedazzled with glitter.